Channel Technical Support Service.  Because Service means Sales.

The challenges facing vendors, distributors and resellers are subtly different.

If you're a DISTRIBUTOR, then you have our sympathy, because you've got a real problem.

You've promised the vendor that you'll build their market, and you've demanded high margins because of all the support you'll need to give to the resellers.  And you've promised the resellers that you'll be there for them as they struggle with the product and try to persuade the customers they know the product when they've hardly sold it.

But you have high support costs when product sales are initially low.  So how long do you bleed before eventually you lose the contract?

If you're a traditional distie, you'll carry on lying to yourself (and your vendors) about how you're essential to the channel model and there's no-one else who can provide a better service than you can.  Good luck!

If you're an enlightened distie, then you'll sure to be open to ways of preserving your margins, keeping your costs down and improving the service to resellers and end-customers.

Go back and see how First Option Techologies can help you grow your business.